Wednesday, April 17, 2024

YouTube's War Against Ad Blockers Leads To Record Uninstalls, But Users Are Fighting Back

YouTube's War Against Ad Blockers Leads To Record Uninstalls, But Users Are Fighting Back


In a bid to safeguard its ad revenue, video-sharing behemoth YouTube stepped up its campaign against ad blockers in October, leading to an unprecedented wave of uninstalls and installs of these tools. However, users are fighting back.

What Happened: YouTube's offensive against ad blockers is bearing early fruits, according to statistics from ad blocking firms. "Hundreds of thousands" of users uninstalled their ad blockers, reported Wired.

The Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google-owned video platform, which relies on ads for nearly 80% of its earnings, scaled up a trial that originated in May. This ...

Full story available on Benzinga.com